Where to Buy Diamond Jewelry

by Julie Lee of Julie's Jewelry Design, LLC.

Because expertise in the grading, selection and sale of diamonds takes years of training, always buy a diamond from a retailer you can trust. Look for a professional jeweler who is established in the community and has an excellent reputation for integrity and service. Let him show you a selection of diamonds and explain the subtle differences in grade and value. Use his knowledge and expertise to guide you in choosing the perfect diamond for a lifetime of wearing pleasure.

Ask if the diamond you are purchasing has been treated or altered in any way. Diamonds can be colored, tinted, coated, irradiated or heated to improve their appearance. Inclusions are sometimes removed with lasers and fractures filled with a glasslike compound. Some of these procedures are not permanent. For example, the epoxies used in fracture-filled diamonds can melt away if the stone is heated. A professional and trustworthy jeweler will let you know if a diamond's natural appearance has been altered.

Ask if the jeweler is a member of Jewelers of America, the national association for retail jewelers. Or look for the "J" mark on the door. JA jewelers are knowledgeable, and they have a wide selection of fine jewelry. They will not only help you with this purchase, but they will be there in the future to answer your questions and help you with your purchases, repairs, and custom design. JA members have signed and abide by a Code of Ethics, so you can buy with confidence from your JA member jeweler.

We at Jewelry by Julie's Jewels are proud members of Jewelers of America.  You can buy from us with complete trust and confidence.

Julie Lee is a web designer and founder of Julie's Jewelry Design, LLC.  Julie's Jewels is a Texas based retail jewelry company specializing in high quality, affordable jewelry pieces created to be treasured for a lifetime. 

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