How To Buy Karat Gold Jewelry...

by Julie Lee of Julie's Jewelry Design, LLC

Look for the quality mark. Pure gold, or 24-karat, is generally considered too soft for use in jewelry, so it is alloyed with other metals to increase its strength.

Eighteen-karat gold is ¹⁸/₂₄ths, or three-quarters pure gold. Jewelry of this fineness is marked "18k" or "750," the European designation meaning 75 percent gold.

In the United States, 14-karat gold is used most commonly for jewelry. Fourteen-karat gold is ¹⁴/₂₄ths, or slightly more than one-half pure gold. Jewelry of this fineness is marked "14k" or "585," the European designation meaning 58.5 percent gold.

Nothing less than 10-karat gold can be legally marked or sold as gold jewelry in the United States. These pieces are marked "10k" or "417," the European designation meaning 41.7 percent gold. 

Look for trademarks accompanying the quality mark. When a piece of jewelry is stamped with a quality mark, law requires that it be stamped with a hallmark or trademark as well. Sometimes the jewelry is also marked with its country of origin. These designations are designed to assure you that you are buying genuine gold jewelry of the karatage marked.

Gold comes in a variety of colors. Because gold is alloyed with other metals to increase its strength, it can also be made in a variety of colors. For example, yellow gold is created by alloying the metal with copper and silver; using copper only creates pink gold; white gold contains platinum or palladium, zinc and copper; green gold contains silver, copper and zinc.

Gold, one of the world's most precious metals, dates back to the dawn of mankind. All great civilizations built up treasuries of the lustrous metal,
reserving golden objects for their most important rituals.

Pricing is based on four factors: karatage, gram weight, design and craftsmanship. The karatage and gram weight tell you how much gold is in a piece, but other crucial factors determining price are the piece's construction and design. A price based solely on gram weight does not reflect the work that has gone into the piece. It's important to remember that each piece of gold jewelry is unique and, if cared for properly, can last a lifetime.

Look for quality construction. When buying a piece of gold jewelry, be sure to inspect it carefully. Pay special attention to fasteners or clasps, making sure catches work easily but are secure. Likewise, the backs of pins and earring posts should be strong and firmly attached to the piece with no soldering marks visible. With gold chain, lay it flat and make sure the links don't kink or bend.